Editorial standards

How we create and review content

Purpose

Our service and location pages help customers understand a job, prepare useful details and compare professionals. Content should answer a real question and must not exist only to repeat a search phrase.

Creation and review

Some structured landing-page copy may be produced with automated tools and deterministic templates. We apply length, completeness and duplication checks, display review dates and update pages when services, policies or supporting data change.

Evidence and estimates

Platform counts should come from current marketplace data. Competitor comparisons link to first-party sources and show when they were checked. We do not publish generated price estimates without supporting source data; customers should compare written quotes for their specific job.

Corrections

If content appears inaccurate or out of date, contact support with the page URL and the detail that needs review. Material corrections are prioritised and the page review date is updated.